THE GRAYING OF AIDS: – age is not a condom | bus shelter campaign

The 2014 bus shelter public health campaign was commissioned by ACRIA (AIDS Community Research Initiative of America) and the City of New York Department of Health and Mental Hygiene.  

Casting 'real people' instead of models, The Graying of AIDS project produced a series of images depicting older adult intimacy that we too rarely see in our media, encouraging New Yorkers to learn about HIV/AIDS testing and prevention. 

Read more about the campaign's background and a sample of viewer reactions.